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Cover the Night

By Taylor Marvin

Image via Jezebel.

Image via Jezebel.

Earlier posts on Invisible Children’s Kony 2012 campaign here and here.

From Jezebel, Invisible Children’s ‘Cover the Night’ event, intended to draw massive public attention to Joseph Kony and increased lobbying for American military invention in central Africa, was less a bang than a wimper — Jezebel reports seeing one “Kony 2012” flier in Chicago. In San Diego, I spotted one yesterday at the San Ysidro border crossing, and a friend a single letter-sized poster downtown. Remember, Invisible Children’s founder attended UCSD, and the organization is based in San Diego: if ‘Cover the Night’ was a non-event here, it likely was everywhere.

I legitimately do not understand why Invisible Children scheduled their flagship event — remember, the famous ‘Kony 2012’ viral documentary was at its core a instruction video for ‘Cover the Night’ — on April 20th, America’s unofficial celebration of weed. Invisible Children is a college campus-centered movement, and the liberal college campuses most prone to grassroots organizing also tend to take note of 4/20 — presumably the audiences overlap. I’m not claiming the ‘Cover the Night’ would have done better if it was scheduled on another day, but why compete? Did IC not believe that 4/20 would have a detrimental effect on activists’ enthusiasm for hanging posters? Or was Invisible Childrens’ evangelical-leaning leadership not aware of April 20’s implications?

Any ideas? I’m very curious.

Update: A friend in Santa Monica just told me that there’s Kony 2012 posters all over LA. Anyone outside SD or LA have updates on their city?

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